The brothers Florent and David Viale are from a family of fruit growers in Mercurol, in the heart of Crozes-Hermitage, and apricots are still their main source of income. Their father Gabriel formerly sold grapes to négociants. Once Florent became fully active in the company in 1991, they invested in a new cellar and modern equipment, and all of their wines are now marketed under their own label. The total wine-producing area is 16 hectares, divided over three parcels of land in the AOC Crozes-Hermitage (some of it on rocky hills, and some on alluvial plains), and two parcels in AOC Hermitage (1.6 hectares). They are young, dedicated winemakers who have a clear vision and wines that are equally distinctive. At Colombier, the grapes are grown organically, although they do not have certification.