The region of Lirac lies to the south of Châteauneuf-du-Pape, on the right bank of the Rhône. It is a small area that accounts for only 0.5% of the Rhône Valley’s wine production. All three types of wine were granted cru status in 1947. Along with nearby Tavel (± 1,000 hectares), Lirac was long focused on the production of mainly rosé wines. However, this region has a much greater potential for red wines (83% of the total production), which are on average well-structured and generous. The white wines are fresh and lightly perfumed, and like the best rosé, can be drunk young.
The diversity of the soil, and the area’s situation in relation to the river mean that there is also considerable variation in the character of the red wines. The vineyards (± 780 ha in 2013, located in the municipalities Lirac, Roquemaure, Saint-Laurent-des-Arbres and Saint-Géniès-de-Comolas) are situated on a chalky plateau, the three main components of which are crucial to taste. (1) Red clay with stones gives the wines their firm structure. (2) Soil containing loess gives them their roundness, and (3) sandy soil is responsible for their sophistication and elegance. While five cooperatives account for 30% of total production, average yield in 2013 was 26 hl/ha. Clearly, Lirac offers good value for money.